Personality, motivational and situational determinants of regular and occasional use of smokeless tobacco

This study evaluated the effects of personality, motivational, and situational factors on Regular (n=191) and Occasional (n=80) users of smokeless tobacco (SLT) products. The participants completed the Eysenck Personality Questionnaire (EPQ), Spielberger’s State-Trait Personality Inventory (STPI) and Anger Expression (AX) Scale, and questionnaires designed to evaluate the reasons why SLT-Users begin, continue, and are motivated to use smokeless tobacco. Occasional Users had higher scores than Regular Users on the EPQ Extraversion scale; no other personality differences were found between these groups. Ratings of the importance of the reasons for beginning to use tobacco products were quite similar for the Regular and Occasional Users; novelty and enjoyment were ranked highest by both groups. In contrast, Regular Users rated 7 of the 10 reasons for continuing to use tobacco as significantly more important than Occasional Users; enjoyment, stimulation and management of emotions were ranked as most important by both groups. Findings that smokeless tobacco products enhanced positive affect and intellectual stimulation, and reduced anxiety and boredom were generally consistent with Eysenck’s Diathesis Stress Model.