Racial characteristics and individual differences in womenʹs evaluations of menʹs facial attractiveness and personality

Prior research investigating the perception of menʹs faces has not considered the hybrid nature of black and white racial characteristics. Fifteen faces ranging from “pure” black or white to “hybrid” black and white were rated in the present research. Main effects for race of face were hypothesized. Predominantly black faces were expected to receive higher ratings for dominance and gender identity characteristics. Predominantly white faces were expected to receive the highest attractiveness rating and higher ratings for nurturant and expressive characteristics. The results supported the hypotheses and are discussed in terms of parental investment theory and existing research.