Adoption of WAP-enabled mobile phones among Internet users

This paper examines the attitudinal, social and perceived behavior control factors that are associated with the adoption of WAPenabled mobile phones among Internet users. An online questionnaire is used to gather data. The results show that attitudinal and social factors rather than perceived behavioral control factors play a significant role in influencing intentions to adopt a WAPenabled mobile phone. In particular, perceptions of relative advantage, risk, and image are found to influence adoption intentions. In addition, reference groups too play an important role in shaping adoption intentions. Implications of results and directions for future research are examined.