Craftermakers: A Significant Study on Entreprenueurial Creativity and Competitive Advantage

Entrepreneurship is a driving force bringing creativity to the business and establishing a community of high-growth economy. In fact, an embracing of entrepreneurial creativity also can bring a business more growth, competitive advantage, productivity improvement, job and wealth creation, and ultimately a better quality of life for all. As well as this paper concerned, entrepreneurial creativity is the key values for craft-makers to make them go far in a business development. Currently, craft industries represent a dynamic cluster of emerging creativity and economic activities. These industries considered as SMEs industry which is contributed a source of economic value, providing new employment and business opportunities. Therefore, the purpose of this study is to measure the relationship between entrepreneurial creativity toward competitive advantage among craft-makers in a small and medium business in Terengganu. The results indicates that the multiple correlation coefficient (R) which using all the predictors simultaneously is 0.531 and R-square is 0.281 which means that 28.1 percent of the variance in a competitive advantage can be predicted from the factors of entrepreneurial creativity. The result of this study becomes as a direction to the SMEs in Terengganu to develop the entrepreneurship training program, in a context of entrepreneurial creativity development and competitive advantage.