CURRENT OUTLOOK UPON ETHNOGRAPHY

This paper delves into the main dimensions of ethnography today. According to common sense, ethnography is understood as a domain that deals with the description or with the study of humankind’s lifestyles in different cultures. This fact is true, but not exhaustive. In order to demonstrate this statement, this article will deal with some dimensions of the contemporary ethnographic research field: the ethnographic study as an instrument for becoming acquainted with the traditional events, the ethnographic method in social sciences and a relation between ethnography and mass-media.