DEVELOPING A KNOWLEDGE MANAGEMENT STRATEGY FOR THE ARAB WORLD

The aim of this study is to investigate the issue of knowledge sharing and knowledge management (KM) in an Arab context, by identifying the main issues and obstacles which arise as a result of the Arab culture. By using field data from questionnaires given to staff in an Arab firm, the research shows that western based KM practices should be applied cautiously in a non-western setting. The research concluded that the most appropriate overall knowledge strategy to adopt is a hybrid strategy of ‘intellectual asset management’ i.e. where existing company assets are more fully exploited and ‘personal knowledge assert responsibility’ i.e. where individual employees are encouraged to develop and share their skills and knowledge. This blended approach will nurture a culture of knowledge sharing amongst staff, which is often difficult to achieve. The research also demonstrates how the biggest barriers to knowledge sharing in Arab organisations are the people themselves together with their social and cultural beliefs. These results will be useful within the United Arab Emirates (UAE) and for other Arab governments and organisations (as well as multinationals who are looking to set up in an Arab country), when trying to formulate KM strategies. This research allows them to understand better the barriers that will prevent successful implementation of KM in an Arab setting. It also provides them with a series of recommendations to help overcome such obstacles, and thus seeks to find active solutions to ensure that the concepts of knowledge management and sharing are not lost in translation.