Frozen Fish Markets and Marketing Problems in Ibadan, Nigeria

This paper examined the performance of the frozen fish markets in Ibadan, Nigeria in terms of price transmission, market margins, marketing costs, and the magnitude of changes in these variables. The study revealed that theaverage retail price for Mackerel is higher than that of Stockfish while that of Stockfish is greater than that ofSadinela. The same pattern is observed for the wholesale prices, marketing costs and net margins. All themeasures used to assess the problems gave the same rank ordering. Power supply is first. This is followed bystorage, spoilage, transport cost, finance and lastly market levies. A high level of refrigeration is required. Henceunstable power supply could result in spoilage or deterioration in the quality and economic value of fish. There isthe need for improvement in the fish market environment in terms of the provision of infrastructures such aselectricity and storage facilities