Religious Groups and “Affluenza”: Further Exploration of the TV-Materialism Link

The researcher explores whether previously noted links between television viewing and materialism also appear among those in religious communities. Secondary analyses were conducted using data from six previous studies: Mennonites, American Buddhists, North American Hispanic Youth in Seventh-Day Adventist Congregations, two studies of youth in various Protestant denominations, and a national youth study with an over-sample of parochial students. Across the six studies heavier TV viewing generally correlated with materialist values, especially the value of “making a lot of money” for the young. The results validate Georg Simmel’s observation that even those devoutly dedicated to salvation and the soul are influenced by the culture, and mediated culture is saturated with a disempowering and ultimately unsatisfying consumerism.