‘If you’re gonna have a hit’: intratextual mixes and edits of pop recordings

This essay reviews alternate mixes and edited versions produced for numerous purposes over the past half-century for stock singles, promotional singles, albums and reissues of all sorts, all evidencing a form of literary intertextuality of uniquely central importance to the record industry that has not previously been covered systematically. These multiple texts resulting from different manipulations of a single tape source exhibit what is termed intratextuality, leading to variations in composition, arranging and engineering. In addition, much of the essay’s discussion will document for scholars as well as for fans a number of recordings whose continuing availability has been jeopardized by never having been reissued in CD format.