DEVELOPMENT OF HASH TABLE BASED WEB-READY DATA MINING ENGINE

This paper focus on analysis and implementation of a hash table based data mining engine used to discoverknowledge from transaction database for electronic commerce industry. Apriori algorithm is analyzed andimplemented to discover association relationship among amounts of business transaction records. Suchrelationships can be derived based on individual product purchased in all transactions. They also can be appliedto single category level that will provide more granular analysis. This engine can derive both single andmultidimensional association rules. The resulted association relationships help in much business decisionmakingprocesses, such as catalog design, shelf layout, cross-marketing, bundled advertisement, etc