Conveying astronomy to the public

The International Year of Astronomy offers us a unique chance to carry out outreach projects in great scale and, to think about new ways to improve our efforts. In this paper I present a few considerations on my activity as a popularisation person. I address its importance and I will emphasize on radio, television and public lectures. I also stress certain ingredients I believe popularisation must include; it must be interesting, diverse, simple, pertinent, and be peer reviewed.