An empirical study to measure the relative efficiency and strategic planning using BSC-DEA and DEMATEL

Performance evaluation is one of managerʹs main concerns in today competitive world, which covers all aspects and dimensions of organization and it is adequately flexible and measurable. So, the necessity of performance evaluation application for organizations where their intangible assets are higher than tangible ones, such as educational institutions, is more obviously observed. Balanced scorecard (BSC) is discussed by the aim of promoting managerʹs decision making and directing their attention toward extensive operational vision of organization compared to traditional measurement systems, which only include the financial measures. However, BSC is a qualitative approach and has some disadvantages and its integration by other quantitative techniques such as data envelopment analysis makes it more efficient. The proposed model of this paper uses DEMATEL technique as part of BSC-DEA model to empower strategic planning. The proposed model of this paper is applied for 10 zone university branches of Islamic Azad universities to provide an appropriate road map.