Investigation the Pistachio Marketing Situation in Rafsanjan Township, Iran

Agricultural products have a main role in nonoil exports. Pistachio is one of the countryʹs most important export products. Thus, this study is aimed at evaluating and identifying pistachio marketing in Rafsanjan which is carried out in 2011. This is applied study and its methodology is correlation. The statistical population was 120 agricultural extension experts of Rafsanjan township were studied by survey. The main research tool was questionnaire. SPSS16 statistical software was used to analyze the data. Finding showed that most of the experts (38.5%) stated that situation of pistachio marketing is relatively desirable in the studied region. In relation to prioritizing the pistachio marketing dimension, calibration is in the first priority. Transportation, packing, harvesting, storage, and processing are the next priorities, respectively.