Title of article
SMS BANKING: EXPLAINING THE EFFECTS OF ATTITUDE, SOCIAL NORMS AND PERCEIVED SECURITY AND PRIVACY
Author/Authors
Hanudin Amin، نويسنده , , T. Ramayah، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2010
Pages
15
From page
1
To page
15
Abstract
This study aims to investigate the factors influencing the use of short-messaging-service (SMS) banking among Malaysian bank customers. It focuses on the relationships among attitude, subjective norm, perceived security and privacy (PSP) and intention to use SMS banking. We collected 115 valid survey responses. The data indicate that attitude, subjective norm, and PSP are influential predictors of intention to use SMS banking. Corresponding discussion and implications are included
Keywords
Perceived Security and Privacy (PSP) , Short-Messaging-Service (SMS) Banking , Subjective norm , Attitude
Journal title
Electronic Journal of Information Systems in Developing Countries
Serial Year
2010
Journal title
Electronic Journal of Information Systems in Developing Countries
Record number
678926
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