A survey on impact of border markets on customer satisfaction

Border markets in many countries have been considered as the most important bridge for building a financial connection between inside and outside the countries. In this paper, we present an empirical study to find the impact of border market on customer satisfaction. The proposed study of this paper considers the effects of eight factors including competitive brand, foreign investment, management of imported goods, governmental supportive rules, monetary policies, supply chain management, buyers, marketing planning and import management on customer satisfaction who purchase on border markets. The proposed model of this paper designs and distributes 400 questionnaires among some experts and uses factor analysis and structural equation modeling to test nine hypotheses. The results indicate that there are some strong evidences that all nine factors impact customer satisfaction and foreign investment has the highest impact on customer satisfaction followed by supply chain management, marketing planning import management.