Title of article
Push-Pull interactive model of service innovation cycle - under the service encounter framework
Author/Authors
Iuan-Yuan Lu، نويسنده , , Chih-Yun Yang، نويسنده , , Cheng-Jui Tseng، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2009
Pages
10
From page
433
To page
442
Keywords
Service innovation cycle , Service encounter , Critical incident technique , push-pull theory
Journal title
African Journal of Business Management
Serial Year
2009
Journal title
African Journal of Business Management
Record number
685881
Link To Document