Title of article :
Push-Pull interactive model of service innovation cycle - under the service encounter framework
Author/Authors :
Iuan-Yuan Lu، نويسنده , , Chih-Yun Yang، نويسنده , , Cheng-Jui Tseng، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2009
Keywords :
Service innovation cycle , Service encounter , Critical incident technique , push-pull theory
Journal title :
African Journal of Business Management
Journal title :
African Journal of Business Management
