Market potential for probiotic nutritional supplements in India

Indian probiotic industry is evolving at a steady pace with conditions set for tremendous growth in near future. India being the largest producer of milk and having worldʹs highest cattle population has a distinct advantage in the probiotic field along with its booming economy. Although there are quite a number of challenges in front of domestic and foreign companies entering the Indian probiotic market, the advantages associated with the industrial growth prospects outnumber the challenges in an easy and elegant way. Currently Indian probiotic industry is valued at $2 million with a handful of players which is projected to hover around $8-10 million in 3, 4 years. Brands that exist now in Indian probiotic industry are Nestle, Amul, Yakul Danone and Mother Dairy along with other minor players operating in different regions in their own capacities. The strong fundamental factors for the probiotic industry in India pave way for the flourishment of industry in the near future.