A comparison of operational marketing and strategic marketing: An organizational perspective

The essay aims to justify that marketing in the current business environment should not only be perceived as an operational factor of the organization and that the organization must strategically deploy the concept of marketing on an organization wide basis in order to be successful in the business. The essay provides an overview of the operational marketing and compares it with the benefits of strategic marketing with an organizational perspective. The report then presents a critical analysis on the strategic marketing with examples from various organizations within and outside Iran so as to develop a profound understanding on the topic under debate.