Consumers attribute analysis of economic hotels: An exploratory study

Service sector represents nearly 50% of Brazilian GNP in a sector which hotel industry has had a lot of changes as the entrance of international competitors. The objective of this article is to identify which attributes of low price hotel segment was more valuated causing more consumerʹs satisfaction. For this reason an exploratory research using a structured questionnaire with pre selected attributes was conducted. After the results were discussed using a focus group. The research shows that there were three main valued attributes of low price hotels: cleanness, silence in rooms and conditioning air, all the attributes were directly associated with tangibles aspects, the qualitative study suggests some additionally aspects as internet access and facilities.