International entrepreneurial strategies in Asia: Taiwanese digital content companies in China

This paper investigated Taiwan-based digital content companiesʹ operation in China and examined their international entrepreneurial strategies. Based on the classification of Schuler and Jacksonʹs (1987) business strategies and the theory of the life cycle modelʹ, this study selected two Taiwan-based digital content companies (Wang Film and Somode) that represented off-line and web-based firms to look at different evolution of these two types of firms. The research found that off-line digital content firms tended to adopt cost-reduction strategies in their initial stages and innovation strategies in subsequent stages. By contrast, web-based digital content companies mainly adopted innovation and quality-enhancement strategies rather than cost-reduction strategies.