Opportunities for a Romanian companyʹs business development in countries with cultural intelligence compatibility

The companies that intend to develop their businesses at the global scale are frequently confronted with situations which require cultural intelligence (CQ) winning approaches. The paperʹs aim was to answer the following question: "How can a CQ web platform provide the consultancy necessary to choose a target country for business development purposes on the basis of cultural similarities?" In this way, we undertook a research on a Romanian software company in view to assess its cultural profile and to compare it with the target countriesʹ profiles where this company is interested to develop research and development (R and D) alliances and to outsource information technology (IT) projects. The paper concludes with several recommendations for the companyʹs managers concerning practical ways to "bridge the gaps" between different cultural profiles in view to become CQ.