The Comparison of Effective Factors on Customer Satisfaction of SAIPA Auto-Company (Pride, Rio, Xantia) in Ardebil

ABSTRACT: The main aim of current research has been the comparison of effective factors on customer satisfaction of SAIPA Auto-company (Pride, Rio, Xantia) in Ardebil. Participants of this paper are the owners of automobiles of SAIPA Company (Pride, Rio, Xantia) which have received their automobiles during the last 18 months from SAIPA Company and or agency of this company, and who at least once have consulted to SAIPA Company. Agencies of receiving after-sale services. And non-probability free-service sampling method has been used. Researcher made questionnaires have used in this paper order to attract customerʹs attention. However the method of research has been field study type, research data have analyzed using non-parametric analysis method using U-test of Vitni and Kroscal Wallice The result show that there is not meaning full difference between effective factors on customer satisfaction (automobile characteristics, delivery and sale services) automobiles of Saipa company (Pride, Rio, Xantia) regarding the type of the automobile in Ardebil. And satisfaction factors of owners are the same for all of three type of researchable automobiles.