Author/Authors :
Zohrabi، Fatemeh نويسنده , , Sharifi Moghadam، Mahdi نويسنده Department of Physical Education, Science and Research Branch, Islamic Azad University, Kerman, Iran Sharifi Moghadam, Mahdi , Rooham، Mahdiyeh نويسنده , , Shahsavari، Ahmad نويسنده ,
Abstract :
Abstract:The present research is mainly done to determine the role of the media as an important tool in attracting financial support for athletics. In this way we gathered 75 views out of 104 which were related to sport federation practitioners. These were chosen according Table Cohen among the total 145.The measurement tool was a 53 question questionnaire which is verified through Delphi method. The validity of the questionnaire was done formally and its reliabilite was proved through Cronbachʹs alpha test 87%.Friedman test was used to prioritization each media kind in attracting financial support for athletics development. Kruskal and Ellis test were also used to determine the share of each media in 5 guidelines for sport improvement. According to research findings new visual media (such as the internet) have the most influential role in improving marketing, hosting international competitions and attracting foreign investment. Visual media have the main role in attracting domestic investment and privatization. Media have the main role in attracting foreign capitals and then hosting international competitions and sports marketing.
