The Relationship between loyalty dimension of customers and strengthening sport brand

This research is aimed at studying the relationship between loyalty dimensions of customers and strengthening national brand. For this purpose the statistical society selected for the research includes managers, general relations, financial managers and coaches of teams which play in Iranʹs professional league. These samples are selected as statistical samples which answered 130 questions from the questionnaire and the researcher has analyzed this number of questions. The questionnaire type selected for the study is the Dr. Moghimiʹs questionnaire, loyalty of customer to a specific brand, and the researcherʹs questionnaire is about the brand (product). The Pearsonʹs statistical method, stability coefficient, was used to evaluate the connections between different parameters. The results obtained from the study showed that about 41 percent of the people (53 persons) were between ages 41-50 years old and the majority of people had bachelor (53 percent) and had work experience of 6-10 years (41.7 percent). The results showed that there is a positive and significant connection between loyalty dimension of customers and strengthening national brand. Having these results it is recommended for managers to strengthen the loyalty of customers as far as possible by making a safe competitive market and representing special conveniences and benefits