ANALYSIS OF PROFIT AND PROFITABILITY OF THE COMPANY (THE EXAMPLE OF THE "BISER OLIVA", STARA ZAGORA)

Profit is one of the main objectives of the financial management of the company. It is not only objective, but growth for the company. It is not usually pay for the invested capital, but an instrument which no one company can not developt;at the same time gain evidence of the rationality of governance, the success of the activity and the risk that entrepreneurs take when investing. Profitability is the entityʹs ability to "produce" profit.The aim of this study was to analyze profit and profitability of a particular company - "Biser Oliva", Stara Zagora and on this basis to give recommendations for increasing profitability.