AFFECTIVE FACTORS ON PERFORMANCE OF POULTRY PRODUCTION UNIT OPERATORS IN GUILAN PROVINCE, IRAN

The main purpose of this study was in identifying and analyzing affective factors on efficiency and performance of poultry production units’ operators’ in Guilan Province, Iran, which used a descriptive design. The population of this study consisted of whole industrial poultry production enterprises of Guilan Province (N=580) and out of them, 150 operators had been selected as statistical sample through simple random sampling. The instrument used to achieve objectives of the study was a questionnaire by reliability 0.92. Findings reveal that there were meaningful direct relationship between education level, times of attending on extension-education courses, gender and operators’ ability and efficiency extent of poultry production units. Results of t-test showed that membership, using automatic ventilation system and using automatic feeding system had no effect on operator’s efficiency and ability of poultry units. Based on results age, education level and staff numbers of poultry units had meaningful effect on efficiency extent and operator’s ability of poultry units. Results showed that using TV and radio agriculture programs were not meaningful. According to the results, it is necessary to improve the marketing and farm management skills of farm operators through extension and participation in training activities.