Internet Marketing or Modern Advertising! How? Why?

Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. With growing the new technologies, new forms of advertising came to existence. This paper have a short survey on internet marketing. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. In this paper, a short history of online advertising is offered. Also, the types of internet marketing are introduced in details. They include: Display advertising, Search engine marketing , Search engine optimization, Social media marketing, Email marketing, Referral marketing, Affiliate marketing, Content marketing, Inbound marketing, Marketing communications.