Entrepreneurial attitude, innovation and performance among Norwegian nature-based tourism enterprises

Entrepreneurship and innovativeness have seen considerable attention in the literature. However, little research has focused on micro-scaled enterprises, especially in the context of nature-based tourism. This work investigates how entrepreneurial attitude influences innovativeness and performance in Norwegian nature-based tourism enterprises. Data collection consisted of an e-mail survey and resulted in 178 usable responses. Respondents that exhibit a stronger entrepreneurial attitude appear more likely to change the way they organize their enterprise and tend to have higher income growth. Results point to potential policy actions that could positively impact rural development as well as individual firm actions that may enhance performance.