Local agenda 21; articulating the meaning of sustainable development at the level of the individual enterprise

While there are examples of good practice the engagement of business in Local Agenda 21 has been restricted. This is certainly true in the UK experience. ‘Missing’ the supply side of the economy in this way is clearly unsatisfactory. This problem has been addressed by the Centre for Sustainable Development from a particular perspective, which follows the multi stakeholder principles of sustainable development (SD). This paper analyses a project to make a simple clear communication tool, without jargon, to communicate the meaning of SD in different dimensions to small and medium sized businesses. The project produced a business workbook directly useful to business and that can be utilised by local authorities in the business interaction parts of their Local Agenda 21 programmes. The paper examines further what is involved in a particular aspect of the process of SD, in the regional context, and seeks to underpin the understanding that SD is a process. As part of this issues relevant to culture change are examined. A consideration of the stakeholder relationships and dynamics is central.