Abstract :
The Oxford Commission on Sustainable Consumption aims to promote debate and action to achieve sustainable consumption. It has met four times since it was established in 1999. Commission members have undertaken a number of projects around the world, working with communities to explore pathways to more sustainable consumption. This paper summarises the Commission’s progress and the messages emerging from its work. Current consumption trends are supported by a number of social trends, including individualisation, the spread of the market ethos, urbanisation, globalisation, and the increasing awareness of risk and uncertainty. However, these trends contain the seeds of their own limitation. In particular, increasing discourse about ethics and social goals may be the key to a shift towards more sustainable consumption.
