EcoDesign: whatʹs happening? An overview of the subject area of EcoDesign and of the papers in this special issue

EcoDesign is a concept including human sustainability priorities together with business interrelations. Its main objective in the improvement of product development methods is to reduce environmental loads. EcoDesign also includes a more open ambition to use inspiration from a wider field of positive examples of smart products and methods, effective system solutions and attractive designs. It is not clear what sustainable product development is; what we can do is to try our best to find better solutions, get going and make sure that we learn from what happens. Our main goal with this issue was to monitor “How to make it happen?” but we ended up with more questions and the lower ambition of, “Whatʹs happening”. Life-style elements such as brand label economy, development of new economies in Asia, aging populations in the old economies etc. makes the picture even more complex and we still wonder, “How to make it happen”. However, a few focal points can be observed: The tools in EcoDesign are not as important as specification and goal setting in early product development phases. How to organize product development is crucial in order to reach higher degrees of sustainability. The interrelations between resources and functionality must be enhanced. Environmental affection must be integrated into the human life-style and throughout the entire life-cycle of all products and services. To us it seems impossible to define a sustainable life-style and force everyone to follow. We must engage all stakeholders in envisioning and creating the sustainable societies we hope to achieve.