Making consumption “reasonable”

In light of the theoretical implications from ecological economics and industrial ecology, increased efforts should be undertaken by policy makers to make consumption “reasonable”. To remain sustainable, “reasonable” decisions should take into account the long-term survival of ecosystem and acknowledge the fact that the existence of human species ultimately depends on it. Two additional objectives should complement “reasonable” consumption: (1) changing product systems so that products are properly managed at the end of their useful lives. (2) making products more environmentally friendly. A case study of the Integrated Product Policy of the European Union reveals that it addresses the above objectives selectively. The general conclusions are that “reasonable” behaviour is challenged by conflicting interests of various market actors, that economic reasoning should complement environmentally “reasonable” behaviour, and that “reasonable” consumption should indeed be discussed in conjunction with “reasonable” production.