Making the seafood industry more sustainable: creating production chain transparency and accountability

The sustainable seafood area has seen experiments with market-based approaches in the US and Europe since the mid-1990s. These include consumer campaigns and Marine Stewardship Council certification. Such consumption strategies have made much progress but need to focus more on how production and consumption intersect. Because producers, their impacts and implementation of sustainable fishing practices are currently unidentifiable, it is difficult to tell whether industry is changing. This article argues that seafood producers can be made more accountable for their production impacts through taking a production chain view, making producers more transparent and creating production chain pressures.