An analysis of the relative importance of market orientation components in business performance

The main purpose of this research was to determine relative importance of market orientation components in business performance. The samples of this study included 76 industrial firms that located in Ardabil Industrial Estates Corporation in 2012, which were selected through random sampling. This study was a correlative study and for data collection a questionnaire was used to collect data and relative importance analyses were used to analyze the data. The results showed that there is positive relationship between market orientation measure and the business performance, also there is a positive and significant correlation between three scales of intelligence generation, intelligence dissemination and responsiveness with business performance. The results also indicated that relative weight of intelligence generation, intelligence dissemination and responsiveness in determining business performance are 45.6%, 34.9% and 19.5% respectively.