Title of article :
Customer relationship management and customer loyalty, a survey of the banking sector, Bank Sepah, Iran
Author/Authors :
beladpas، Mohammad نويسنده Department of Management, Saveh Branch, Islamic Azad University, Saveh, Iran. , , valmohammadi، Changiz نويسنده Department of industrial management, Islamic Azad University, Tehran south Tehran branch, Tehran Iran , , Panahi، Abdorreza نويسنده Department of Mathematics, Saveh Branch, Islamic Azad University, Saveh, Iran ,
Abstract :
In the centre of marketing activities today is the customer satisfaction. For the banks to be successful in the intensively competitive environment, they are bound to attach importance to customer satisfaction. The purpose of the present study is to reveal the relationship between the banks’ customer relationship management and the customer loyalty. The study has been conducted on a sample group of 276 staff employed in all the branches in Bank sepah iran. bank Sepah iran, the leading public bank of the banking sector. It has been concluded in the study that customer relationship management affects customer loyalty in the banking sector.
