About absence of system in two-level (macro– and micro–) innovative strategy

Current situation: innovation strategy of the company badly correspond to macroeconomical strategy of the government. Financial management approach conflict with government conception of innovation in real sector of economy because in the view of firm it’s important the firm looks innovative for stock market, stockholder investor, government. For these purposes, firms can deliberately falsify the degree of its own innovation in the IFRS frames. Stock market also influences on forming of the notion of the innovative firm. The article is devoted to dichotomy between macroeconomical conception of innovation (and science-based government innovative strategy accordingly) and their microeconomical interpretation (and realization in the frames of company positioning, including on stock market).