Ranking critical success factor in chaos management using BSC and AHP method

Managing an organization under chaos and uncertainty is often a concern of academic society. These days, we may face unpleasant natural, economical or even political incidents where mangers need to handle them, properly. This paper presents an empirical survey to investigate on an electromotor maker when it faces different chaos. The proposed study uses balanced scorecard in terms of four different perspectives including internal process, learning and growth, customer and financial performances. For each perspective, the proposed study uses analytical hierarchy process to rank different sub-criteria. Based on the results of our survey profit margin is the most important item followed by profit capability and brand name while productivity and sales force performance were the least important items.