A social work study on measuring the effects of culturing factors influencing consumerism

This paper presents a social work study to measure the impact of various cultural factors on consumerism in city of Esfahan, Iran. The proposed study uses clustering technique to choose a sample of 300 families out of 70,000 residences of this city. The study designs a questionnaire in Likert scale and distributes it among participants. Cronbach alpha have been calculated as 0.85 and 0.92 for cultural factors and consumerism, respectively. The results of Pearson correlation ratios indicate that there are statistically meaningful relationships between consumerism and four components of culture including religious believes, tendency to luxuries, using different multi medias and adherence to traditions.