USER�S CRITERIA FOR SELECTING MOBILE BANKING SERVICES IN COIMBATORE: EMPIRICAL EVIDENCE

The banking business has always been different from other businesses because it comes under the services industry and financial services category. Everyone making a financial transaction is anxious about the security of his money. Hence, the service providers must think that they have to give their best services as per customers’ requirements and convenience. The system should be error-free and provide maximum security and reliability to the users. In this background the study throw lights on the following objectives; to study awareness and usage of Mobile banking services and to estimate the criteria for selecting the Mobile banking services in Coimbatore city. Primary data were collected from 100 samples and were selected by adoptive purposive sampling technique during the period January 2010-February 2010. The quantitative techniques were applied Simple Percentage and Garrett ranking technique. The study found that, mobile banking users are all educated, belongs to business group and middle income group. Hence, the study concludes that customers are likely to find Mobile banking more useful, their expectations would also increase. Hence, the banks must be ready to meet their expectations and provide them a hassle-free Mobile banking experience.