Abstract :
Cirque du Freak, The Saga of Darren Shan Book 1, was published in
du Freak the United Kingdom in January 2000. It was billed as first in a
Darren Shan, Trials projected series of over 24 separate installments; part five, Trials of
of Death Death, came out in the UK in October 2001. The series is now published
in fifteen countries worldwide; Book One made the U.S. bestseller
list in April 2001. This article considers the marketing strategies
that underpin the success of the series
