The study of Business Intelligence and Productivity and Prioritizing the Factors of Business Intelligence by AHP Approach

The main goal of this research is to study the relationship between Business Intelligence and productivity in the companies, manufacturer of pressure vessels, located in Amol – Mazandaran. The other goal of this research is to prioritize the factors of Business Intelligence using AHP approach. The population of the research consists of top, middle, and operating managers, that out of a group of 90 people, 76 of them have been selected, based on the Morgan Sample Capacity Estimating Table, as the sample of the study. For collecting data, two questionnaires of Business Intelligence and productivity have been used. At first, to analyze the research data, the efficiency of each unit has been measured by the help of DEA technique. Then by the help of descriptive and inferential statistics, the hypothesis of the research have been studied and finally the factors of Business Intelligence have been prioritized by the AHP approach. According to the results of DEA technique, units that have more resources will act in a weaker level in terms of efficiency. The result of testing the hypothesis showed that there was a positive and meaningful relationship between Individual (P=0.006), system quality (P=0.009), individual learning (P=0.043), competitive performance(P=0.01), and productivity. There is also a positive and meaningful relationship between Business Intelligence and productivity (P=0.02). Among the factors of Business Intelligence, the competitive performance is the most important factor in enhancing productivity, and the Mental Model Maintenance is the least one.