THE IMPACT OF FIRMSʹʹ IT STRATEGY ON THE ALIGNMENT OF THEIR IT WITH THAT OF THEIR SUPPLY CHAIN PARTNERS

The current study was conducted in Mazandaran, a province in north of Iran, and aimed to analyze the impact of firms’ information technology strategy (IT strategy) on alignment of their IT with that of their supply chain partners. According to the registrar Office of Industrial Township in Mazandaran Province, 2000 manufacturing firms have been selected as the survey population. A total of 380 questionnaires were distributed among the respondents and 329 usable questionnaires were returned. The factor analysis and the findings show that IT strategy has a significant positive influence on IT alignment. Further, the findings of this paper suggest that appropriate information technology strategies of organizations contribute to better alignment of their information technology (IT) in comparison with their competitors, which contributes to superior organizational outcomes.