EMERGING MARKET PRIORITIES FOR RETAILERS AND CONSUMERS IN ORGANISED SECTOR IN INDIA

Indian consumerism, until the early 1990s remained a point of academic discussion due its immense potential. Similarly, access to cheaper credit and increased disposal incomes to enjoy their aspirations for private homes, cars, and a plethora of other consumer durables was a distant dream. This however, has changed dramatically over the past decade. The Indian economy has evidenced an unprecedented resurgence, with the GDP growth averaging close to 8% per annum placing India amongst the fastest growing economies in the world. This growth has meant an empowerment of the consumer. The transition from a protected economy to market driven regime is apparent as suspicions regarding competition from global players dissipate progressively. With domestic industries gaining confidence in their abilities, competition is no longer the deterrent that it had been. The retail landscape of the country is changing at a rapid pace with malls and multiplexes mushrooming in all major cities. Entertainment and experience are becoming integral parts of shopping. Global industry analysts have often confirmed the countryʹs potential as one of the most attractive emerging retail destinations in the world.In this background the present paper analyses the various aspects of development of organized retail in India on the basis of a survey carried in organized retail malls in four metros of Delhi,Mumbai.Kolkata and Chennai. The paper explore supply chain management of organized retail sector beside it explores the advantages of retail boom in India using factor analysis