INVESTMENT BEHAVIOUR OF WORKING WOMEN OF PUNJAB

India is among the world’s most efficient financial markets in terms of technology, regulation and systems. It also has one of the highest savings rate in the world - our gross household savings rate, which averaged 19% of gross domestic product between 1996-97 and 1999-2000, increased to about 23% in 2003-04 and has been growing ever since. While savings are more in india, where the savings are invested is a cause for concern. Investments by households have been more into either bank fixed deposits, risk-free government-backed securities and lowyielding instruments, or in non-financial assets. This study would also show that how much aware women are about the investment benefits and whether they invest their money or not, and if invested, how much money is invested by them. The present paper aims to study the investment behavior among the working women in punjab. Efforts have been made to determine the level of agreement of working women of punjab on various aspects of investment planning.