GREEN BUSINESS

Every day we find a company comes with a new strategy. These strategies aim to earn huge profits. Beside this companies are trying to become environment friendly. They are trying to become more socially responsible. They have now adopted the policy of Green Business. Green businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment. In the early 21st century, many companies began capitalizing on growing consumer desire for sustainable business by “greening” their practices to make them more environmentally friendly, and a number of entrepreneurs sometimes known as ecopreneurs opened businesses with a green slant. Today, green business is an extremely profitable branch of the business world, and it hosts a range of companies, from prestigious multinational companies to small, locally based companies. This paper focuses on the events that took place in past to make economy more sustainable and the benefits of same. With this it also emphasizes on the future of same