Abstract :
We consider the holographic duality for a generic bulk theory of scalars coupled to gravity. By studying the fluctuations around Poincaré invariant backgrounds with non-vanishing scalars, with the scalar and metric boundary conditions considered as being independent, we obtain all one- and two-point functions in the dual renormalization group flows of the boundary field theory. Operator and vev flows are explicitly distinguished by means of the physical condensates. The method is applied to the GPPZ and Coulomb branch flows, and field theoretical expectations are confirmed.