The study of the main reason for the Tendency of customers to buy non-original goods (counterfeit)

Global trends show that a warning growth is Occurring in the manufacturing and distribution of consumer goods. Non-original merchandise trade estimated with the total of $ 600 billion around the world. In the last 20 years this amount has been faced with the growth rate of 10,000 percent. This growth is largely due to the increasing demand for consumer demand. The tendency to buy non-original goods instead of original goods in Iran is a controversial issue, and because of that recently some laws on this matter is being analyzed and enacted. Thus, a complete attention and Understanding of the complexity of this tendency is very important for marketing managers and big brands owners. Considering the importance of this issue, in this paper, the history of the emergence of non-original products are listed. And then, the main researches on this context are discussed and also at the end, the most important efficient variables were defined.