Title of article
Price strategyimplementation
Author/Authors
Andre´ Berger ، نويسنده , , AlexanderGrigoriev، نويسنده , , JoycevanLoon ، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2011
Pages
7
From page
420
To page
426
Abstract
Considerasituationinwhichacompanysellsseveraldifferentitemstoasetofcustomers.However,
the companyisnotsatisfiedwiththecurrentpricingstrategyandwishestoimplementnewpricesfor
its items.Implementingthesenewpricesinonesinglestepmightnotbedesirable,forexample,
becauseofthechangeincontractpricesforthecustomers.Therefore,thecompanychangestheprices
gradually,suchthatthepriceschargedtoasubsetofthecustomers,thetargetmarket,donotdiffertoo
much fromoneperiodtothenext.Weproposeapolynomialtimealgorithmtoimplementthenew
pricesintheminimumnumberoftimeperiodsneeded,giventhatthepriceschargedtothecustomers
in thetargetmarketincreasebyatmostafactor1þd, foragiven d40. Furthermore,weaddressthe
problemofmaximizingtheoverallrevenueduringthepriceimplementationoveragiventimehorizon.
For thisproblem,wedescribeadynamicprogramforthecaseofintegerpricevectors,andalocalsearch
algorithmforarbitraryprices.Also,wepresentamixedintegerprogrammingformulationforthis
problemandapplyouralgorithmsinapracticalstudy.
Keywords
TOPSIS , Multiple criteria case-based reasoning , Similarities to positive and negative ideal cases , Business failure prediction
Journal title
Computers and Operations Research
Serial Year
2011
Journal title
Computers and Operations Research
Record number
927867
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