• Title of article

    Methodology for competitive strategy development

  • Author/Authors

    Richard K. Bullock، نويسنده , , Richard F. Deckro، نويسنده , , Jeffery D. Weir، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2008
  • Pages
    9
  • From page
    1865
  • To page
    1873
  • Abstract
    Fighting terrorists involves taking action against a highly adaptive and cunning adversary. In this competitive situation, however, those involved may have dissimilar objectives. Given this difference of purpose, selecting an optimal strategy to achieve oneʹs objectives can be a complex task. Techniques from decision theory, and specifically value focused thinking (VFT), are proven approaches for developing creative strategies to yield better decisions. However, these methods are focused on one decision maker choosing an optimal decision without reference to the affect the decision has on other decision makers and without reference to the affect the decisions of others have on them. On-the-other-hand, techniques especially suited for analyzing competitive situations, such as game theory, assume strategies exist without guidance on how to develop the strategies. This paper presents a methodology to bridge this gap by providing a means to develop strategies in competitive situations where the objectives of those involved are not necessarily the same.
  • Keywords
    Competitive strategy development , Decision analysis , Game theory
  • Journal title
    Computers and Operations Research
  • Serial Year
    2008
  • Journal title
    Computers and Operations Research
  • Record number

    928691