Exemplar Effects in Categorization and Multiple-Cue Judgment

Categorization and multiple-cue judgment are similar tasks, but the influential models in the two areas are different in terms of the computations, processes, and neural substrates that they imply. In categorization, exemplar memory is often emphasized, whereas multiple-cue judgment generally is interpreted in terms of integration of cues that have been abstracted in training. In 3 experiments the authors investigated whether these conclusions derive from genuine differences in the processes or are accidental to the different research methods. The results revealed large individual differences and a shift from exemplar memory to cue abstraction when the criterion is changed from a binary to a continuous variable, especially for a probabilistic criterion. People appear to switch between qualitatively distinct processes in the 2 tasks.